For venues
A reservation names the booker. The other seven are IDs checked at the rope and turned into nothing that lasts. Strobe sells the table, takes the deposit, tells you what each channel actually cost, and hands you the whole party by name.
What changes first
The other seven stop being anonymous.
Tonight, table 12 is Tancredi, eight people, €2,000, PR Marco. That is the whole record, and it is a poor description of what happened in your room. Seven people came in, drank, and left no trace you can act on.
On Strobe every person on that table is named, because naming them is how the group splits the bill. So the record becomes: who was actually here, who paid for what, who came back, who keeps arriving inside somebody else’s booking and bringing four more people with them. That last one is a customer you currently cannot see at all, and they are often worth more than the name on the reservation.
Guests you already had stay yours. You are the data controller for your own guests’ booking records, and marketing to them needs their own separate opt-in, which the console shows you rather than hides.
The three problems
You already know these. We wrote them down.
No-shows on unpaid reservations
A free reservation, made days ahead, by one person, for a group, is a coin flip. A table with a deposit against it is not.
Prices and availability in one person’s head
When your best booking manager is offline, so is your inventory. Quoted prices drift; the floor plan lives in a spreadsheet from two seasons ago.
Commission paid blind
The same rate on a guest you already had as on one you’d never have reached. You can’t see it, so you can’t change it.
What changes
Four things. All of them measurable.
Every table carries a deposit
A deposit up front, split across the party. The balance settles on your own till, the way it always has. No-show risk leaves the building.
Every channel is measurable
Direct, PR, ambassador, partner, campaign: attributed at booking, never recomputed afterwards.
Every night is comparable
Against the same night type: same brand, same room, same weekday, same season band. Never against “last month”. Where there aren’t enough comparable nights, the comparison is left off rather than faked.
Every lever sits next to the problem
Raise a commission, open inventory to a channel, release held tables, message past guests, on the same screen as the gap. Every pull is timestamped and measured, so within a season you know which levers work here.
The console
Three moments. Before, tonight, after.
Before
Pace against comparable nights, with a shaded band for normal variation so only real deviation catches the eye. The levers to close a gap sit on the same screen as the gap.
Tonight
Collected, net to venue, outstanding, tabs open: four figures, never conflated. The floor live, a “needs a hand” queue ordered by time-to-expiry. Normal renders as nothing.
After
Close-out is exceptions only: open tabs, comps, no-shows, incidents. Nothing to write for a table that paid and left.
What you keep
Your room stays yours. That’s the deal, in writing.
Your prices
You set the minimums, per tier, per night.
Your room
Tables you hold back for comps and walk-ins never go on the platform at all. How much of the room does is agreed with you, in writing, up front. And we never publish your occupancy: not a count, not a percentage, not a bar that fills. Your quiet Wednesday is nobody else’s business.
Your rules
Your existing cancellation policy is what the system enforces.
Your PRs
Tracked links and provable commission, not redundancy notices. They propose, you approve. Credit lands on arrival, not on signup.
Your guests
You are the data controller for your own guests’ booking records. Marketing to them needs their separate opt-in.
Your till
Strobe takes the deposit and the pre-paid table; your fiscal register closes the bill exactly as it does today.
Your numbers, portable
Your data leaves with you whenever you ask for it, including on the way out.
For your staff
What your staff actually has to learn
A door page: tonight’s bookings, a check-in button, headcount you can edit at the rope because four names on a list is regularly three people at the door. Marking a no-show, moving a party to a different table, and closing a table out at the end are the same screen and the same two taps. When the connection drops it says so, in words, rather than showing a list that quietly stopped updating. That is the whole training programme.
Pricing
You never pay full rate on a customer you already had.
A small monthly software fee, plus a percentage that depends on where the booking came from (platform, your own guest, or a channel partner) charged on the committed minimum, never on numbers you self-report. Anything typed in by hand or paid in cash at the till is billed at zero, and the invoice says so on the line.
Request access
Access is granted, not self-serve.
Onboarding a room is real work: the floor plan, the prices, the door. So venue access is by request. Tell us about your room and we’ll come back to you within two working days.